When it comes to innovation, the mobile industry is as fast paced as it gets, with new technology constantly arriving to completely reshape how users interact with their devices. As the Home of Android, the Exertis Mobile team is always at the forefront of the latest key trends and are eager to keep our partners ahead of the curve in this ever-shifting technological landscape.
  

AI-powered

AI is a hot topic in the tech sphere, and the mobile industry is no different. In 2025, we can expect to see most devices from top mobile brands featuring innovative and user-friendly AI integrations and technologies. Boosting the user experience, phones arriving in 2025 can be expected to be highly personalised, designed to learn user behaviour, preferences, and usage patterns, and adapting accordingly – complete with smarter app recommendations and settings. Similarly, natural language processing algorithms are expected to boost user communication through smarter-than-ever predictive text suggestions.

The power of AI doesn’t stop there – new phones in 2025 will likely make better use of efficiency-boosting AI technology than their predecessors, with better and smarter virtual assistants, like Siri, Google Assistant, and more, for better response to user commands. And, for the first time for some brands, tasks can learn to completely automate tasks based off user behaviour, such as organising emails, setting reminders, and adjusting settings, so the mobile phone can become more intuitive than ever before.


Connecting with 5G

Having first been introduced commercially in 2019, many of the smartest and highest-performing devices currently on the market have made great strides with the help of 5G connectivity – and in 2025, this trend can only be expected to continue.
Newer mobile phone models will continue to have 5G-compatible hardware, meaning users everywhere can leverage its enhanced connectivity, allowing your customers to access a whole new level of collaboration and communication. With ultra-fast, reliable connectivity with remarkably low latency, your customers can unlock seamless video calling, and uninterrupted remote work capabilities, making their productivity seamless.


More flexible than ever

In recent years, many users have jumped onto the technological bandwagon of the flexible-or-folding mobile phone. Leveraging some of the 90s nostalgia of the flip-or-slide phone, but reinvented for the modern age, flexible and foldable mobile phones are more than just a gimmick, and leading tech brands are realising their potential in 2025. The smooth, end-to-end display of a foldable mobile phone allows for versatility, functioning as both a smartphone and a larger, tablet-like device. Similarly, the split-screen element of many foldable or flexible mobile phones makes them perfect for multitasking and running multiple apps side by side. Not only this, but with a foldable body, many flexible mobile phones are more compact than a regular device, making it easier to carry and use on-the-go.


Robust security

With the world more connected now than ever before, it’s understandable that mobile devices and their users are more open to threat than ever before, too. In 2025, mobile device vendors are aware of this risk and are actively striving to resolve it. As mentioned earlier in this article, AI innovation is doing great things for the tech space, and this remains true where security is concerned. AI-powered security solutions are being used in the latest mobile phones to detect threats, identify vulnerabilities and prevent data breaches in real-time. In particular, machine learning algorithms can be helpful in analysing data and recognising patterns that indicate potential security risks.

As well as the continuation of AI security software, the latest mobile phones in 2025 will likely see a rise in biometric authentication, with integrations by mobile app developers an essential part of staying competitive and secure. Similarly, the Zero Trust security model will also see a significant uptick in 2025’s mobile devices, allowing organisations to prevent unauthorised access and data breaches by continuously verifying users and devices. This idea is also likely to be further bolstered with improved end-to-end encryption for mobile devices, which will help to secure communications between users and ensures nobody – including app developers themselves – can access messages or transactions; a key step in preventing the ever-increasing risk of cybercriminals.


When it comes to the fast-paced world of mobile, staying ahead of the curve with the latest trends and technologies is essential. Here at Exertis, we’re proud to be the Home of Android, with a Mobile team that is knowledgeable and well-equipped to help you meet your every customer need.

For more information about our Mobile offering that can keep you and your customers ahead of the latest trends, contact a member of our team today.