Today’s hybrid events are more seamless than they were five years ago, blending in-person and virtual experiences, while leveraging AV technology to create engaging and interactive experiences. In this article, we’ll discuss how AV tools can be used to enhance presentations, boost audience engagement, and foster connectivity, to make your customers’ hybrid events smoother than ever before.

Accessible to all

Any event – including a meeting, conference, workshop, trade show, and more – that combines an in-person element at a venue with a virtual audience (often joining from a virtual conferencing platform, such as Teams, Zoom, or Google Meet), is a hybrid event. Initially seeing some significant uptick 2020 due to the Covid-19 pandemic with a reported 70% of meetings in 2020 being switched from physical to virtual or hybrid (EventsCase, 2023) , today’s hybrid meetings are no longer simply a way to facilitate the ‘new normal’ of a work from anywhere world – but rather, to emphasise the benefits of connectivity and collaboration for people no matter where they are.


Creating exceptional experiences

Regardless of who your customers are, or what industries they work in, hybrid events are likely to be a regular part of their operations. By providing the latest innovative AV solutions, such as those offered within the Exertis portfolio, you can help your customers to unlock their highest potential when it comes to representing their brand through hybrid events.

With the help of the Exertis AV portfolio, your customer’s hybrid meetings and events can be a complete, immersive experience that represents their brand flawlessly. By enabling your customers with the tools to host hybrid meetings, you’re helping them reach better-than-ever audience reach, thanks to the flexibility for individuals who may usually need to travel to attend an in-person event, or to offer a ‘taster’ for those who may be uncertain of what to expect at an event. Simply put – having the right tools for a hybrid event allows your customers to perform in a way that’s accessible to all and puts their brand in the right light.
On a related note to accessibility; sustainability is a key consideration for many right now. Together, we as a distributor and many of our partners and their customers are all putting thought into how to operate in a way that is beneficial to the planet, and to society. Having the tools necessary to host seamless hybrid events addresses this concern by reducing both environmental and financial costs. For individuals and businesses who are trying to reduce their carbon footprint or save money on travel costs, a hybrid meeting can allow the opportunity for collaboration whilst considering the personal circumstances of all attendees. As a proudly eco-conscious and DEI-aware distributor, the Exertis AV portfolio offers a range of tools that can help make a hybrid meeting a valuable option that is just as good as – if not better than – a fully in-person meeting.


Overcoming challenges

While the benefits of hosting hybrid events are numerous, there are some potential issues that your customers may face in trying to host events that are seamless and engaging. Luckily, the Exertis AV portfolio is rich with some of the best products from leading AV brands to solve these issues, and our knowledgeable team are always on hand to provide support in finding the right solutions.
The largest issue across the board for hybrid events is ensuring that virtual and in-person attendees have a similar experience, and the same level of engagement. Those who attend in-person meetings have more opportunities for face-to-face interaction, which could leave virtual meeting attendees feeling disconnected. This can be made worse if technical failures occur, such as poor internet connectivity, audio malfunctions, or streaming delays. With the products and solutions offered in the Exertis AV portfolio, these issues can be easily mitigated using large-screen broadcasting, and high-quality audio equipment that can make sure everyone is heard. At Exertis, we can assist with ensuring you and your customers are well-educated about the technology being used, so any technical interruptions can be dealt with quickly and smoothly – or prevented altogether.


Looking to the future

The hybrid events of today are already exhibiting an incredible potential for collaboration and engagement with audiences no matter where they are; in the future, we at Exertis not only expect this to continue – we’re prepared for it, and we want you and your customers to be prepared too. With 91% of event marketers believing hybrid events play an important role in the future (Zoom, 2022), hybrid meetings are not slowing down – and we want to keep our partners ahead of the curve for what happens next. In the future, we can expect hybrid events to become even more immersive, leveraging AI, VR, and AR solutions to create seamless experiences for attendees, no matter where they are, with a focus on inclusivity and accessibility. The Exertis AV portfolio already boasts several of these technologies from some of the leading brands in AV – meaning we can keep our partners and their customers agile and competitive in this fast-changing landscape.


For more information about how Exertis AV can help you and your customers to embrace and enhance hybrid events, contact a member of our team today.