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The Growth of LED

How your customers can benefit from the LED boom in AV

 

The world is bigger and brighter than ever, and LED is playing a bigger role in this than ever before. No matter what sector your customers work in, the likelihood is that there’s an LED solution that can match their needs – whether that’s interactive screens in education, information displays in hospitals and medical settings, advertising for the retail sector, or anything in-between – we at Exertis AV are dedicated to keeping you and your customers ahead of the curve in the growing trend of LED solutions.  

 

Bright new world 

In recent years, LED products have seen significant improvements that make them even more adaptable for every day, cross-sector use. This is largely due to advancements in materials, chip design, manufacturing, and thermal management – in short, LED products are brighter, smarter, and more cost-effective than ever before. These improvements have led to LED products being  far more versatile, and able to take on any use your customers may have for them. Not only this, but they’re more sustainable than ever before, with longer lifespans that mean products need to be replaced far less often – with an average 50,000 hours of use on average per LED bulb – and a complete lack of hazardous chemicals involved in their production. With such a breadth of benefits, it’s unsurprising that many of the industry-leading brands within the Exertis AV portfolio have focused their efforts on producing high-quality, sustainable LED products, all versatile enough to meet any unique need your customers may have.As mentioned earlier, LED products are naturally versatile, with broad uses across almost any sector your customers may work in. This lends itself to the potential for seamless cross-sell opportunities with other AV products from the Exertis AV portfolio, such as control systems, mounts, and media players. With a growing appetite amongst end-users for premium experiences that transcend industries, implementing LED AV products into your product offering is a good way to stay ahead of the curve when it comes to luxury, cutting-edge tech for any application. 

 

Opportunities for success 

With such incredible growth in the AV LED market, it’s no surprise that there are endless opportunities for our partners to achieve success with a strong LED portfolio within their AV offering. With all eyes on LED, paired with the right solutions and support offered by the Exertis AV team, there’s a unique chance for resellers to get their hands on higher-margin LED products that bring with them a selection of value-add services including installation, calibration, and maintenance – all helping you to become your customers’ most trusted reseller for LED solutions, whilst also allowing a natural upsell for additional services. 


As mentioned earlier, LED products are naturally versatile, with broad uses across almost any sector your customers may work in. This lends itself to the potential for seamless cross-sell opportunities with other AV products from the Exertis AV portfolio, such as control systems, mounts, and media players. With a growing appetite amongst end-users for premium experiences that transcend industries, implementing LED AV products into your product offering is a good way to stay ahead of the curve when it comes to luxury, cutting-edge tech for any application.
 

Ahead of the curve 

Over the last ten years, the LED arm of the AV industry has seen significant growth, both in terms of consumer interest and the product offerings that can be found. We talked earlier about the improvements made to LED products, including sustainability, cost-efficiency, and higher visual quality; this is only expected to increase in the coming years as products become more innovative and purpose-built. Here at Exertis, our AV team is dedicated to staying on top of these trends, and ensuring you can stay competitive with the latest and greatest offerings of LED products within your AV offering. In the future, we can expect to see more use of fine-pitch LED displays, making images sharper and more vivid than ever, as well as a turn to versatile outdoor-rated solutions that cover a broad range of applications. When it comes to these innovations, we expect top brands within the Exertis AV portfolio, such as HP and Logitech, to be at the forefront of the next big thing in LED – making us your best partner when it comes to being prepared and ahead of the curve. 

The vast growth we’ve seen from LED products recently isn’t slowing – in fact, with constant improvements and innovations, paired with the versatility and all-sector use cases for these products, we at Exertis predict the trend will only continue to grow. For AV resellers, the right partner is the key to unlocking major growth, and that’s where we come in as your best partner for staying innovative and competitive. To capture the full potential of this dynamic market, contact a member of our team today. 

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